It depends. If you bought it on day one and haven't checked since then, there was a store bug where people weren't getting the DLC license. But that was fixed weeks ago now. What do you see when you view the DLC product on the store page? You've already looked in your warden choices when you start a new game I'm guessing from your post.
Nat Dqq
Hi guys,
I haven't received my DLC too. I bought the game on Xbox One when it was in early access and tried to play nowadays, nothing appears indicating that I have the DLC. Also, there is a price at the online store, so it's not marked as acquired.
Can you help me?
Regards.
PS: The game is great! You did a nice job!
Hi @jlsiena
Most Game Preview players got the content automatically, even though the DLC product is still saying available to buy. Go to a new game and scroll through the wardens. If you've got 6 then your DoubleID isn't singed in. Got 8 then you're signed in but haven't got the DLC unlock. Got all 16 and you're golden! You'll also find the 8 plots and prisons in Prison Warden mode 
Have a look for me and see how many wardens you've got. If for whatever reason the unlock flag wasn't applied, we can do it manually.
Nat D11
In fact, I've just looked up your DoubleID and you're flagged. Let me know if they're still not showing! Everyone so far with the flag has been okay, it just doesn't really 'warn' you you've got the content so it can be hard to notice.
Nat D11
Hi @brice22107 could you read my above posts and check your wardens? If you don't have them then we can do it manually once we've seen your proof of purchase (email to support@double11.com)
Nat D11
DLC doesn't give you stories- it's eight new wardens, eight new prisons and eight new building plots.
Go to start a new game and see how many wardens you have to choose from.
Nat D11
Hi, so I participated in the game preview and I believe I got the doc for free but it has disappeared? My double 11 I'd is linked but I only have 8 wardens and plots. I think I remember seeing doc there but its gone now.
Hey, @XGCBagginz if you PM me your email address I'll check your account 
Nat D11
You definitely won't, @lucyt2017 as your Double ID account was only set up yesterday! To get the DLC unlock you needed to sign in to your account at any time during the Game Preview stage when you bought the game. But I can apply that flag for you! Just email a copy of your proof of purchase showing the date to support@double11.com and I'll do that manually.
All the best
Nat D11
I bought it on the Xbox store but all i can do is print screen bank statement but doesnt say it's for that game just says Microsoft and can take a photo that I've got the dlc installed
Well lucky for you Microsoft have a guide on how to look this up online8 
Huzzah!
